Top 5 Lifestyle Apps in New Zealand: Q4 2023 Performance

The fourth quarter of 2023 saw notable performance for the top five lifestyle apps in New Zealand on a unified platform. Here’s a detailed look at their weekly downloads, revenue, and active users based on data from Sensor Tower.

Tinder Dating App: Chat & Date from Tinder Inc. experienced a steady revenue stream, peaking at approximately $50K in the final week of December. Weekly downloads hovered around 2.5K, with a notable increase to 2.7K in the week of December 25. The app's active users saw a gradual rise, reaching 119K by the end of the quarter.

Bumble Dating App: Meet & Date from Bumble Holding Limited maintained consistent revenue, averaging around $32K, with a slight dip to $28K in mid-December. Downloads fluctuated, peaking at 2.4K in the last week of December. Active users were relatively stable, ending the quarter at approximately 60K.

Hinge Dating App: Match & Meet from Hinge, Inc. saw weekly revenue increase steadily, reaching about $16K in the final week of December. Weekly downloads remained stable, ranging between 1.8K to 2.1K. The app's active users demonstrated a consistent upward trend, culminating at around 53K by the end of December.

Badoo: Dating. Chat. Friends from Badoo Software Ltd experienced modest revenue growth, peaking at approximately $5.9K in the last week of December. Downloads were relatively low, with a slight peak at 640 in the week of October 30. Active users remained steady, averaging around 17K throughout the quarter.

TP-Link Tapo from TP-LINK GLOBAL INC. showed a significant increase in revenue, peaking at about $2.7K in mid-December. Downloads saw a notable jump to 2.6K in the last week of December. The app’s active users rose consistently, reaching approximately 12.9K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.