Top Lifestyle Apps Performance in Kenya Q4 2023

During the fourth quarter of 2023, the top 5 lifestyle applications in Kenya showed dynamic performance metrics in terms of weekly downloads, revenue, and active users. Below, we delve into the specifics for each app, with data sourced from Sensor Tower.

Tinder Dating App: Chat & Date experienced fluctuating weekly revenue, peaking at approximately $2.9K in early October and showing a slight decline towards the end of December with around $2.4K. Weekly downloads varied, reaching a high of 6.8K in late November and ending the quarter at 6.5K. Active users saw a peak of 81.2K in mid-December before settling at 72.8K by the end of the month.

Bumble Dating App: Meet & Date had a steady revenue stream, hovering around $2K throughout the quarter, with a slight dip to $1.6K in late November. Downloads showed an upward trend, peaking at 4.6K in early November. The app maintained a robust active user base, consistently around 96K in mid-December.

OkCupid Dating: Date Singles exhibited modest revenue figures, with a notable peak of $380 in late November. Downloads were inconsistent, starting at 2.5K in late September, plummeting to 352 in early October, and then surging back to 2.6K by the end of December. Active users fluctuated, peaking at 35.5K in late December.

Muzz: Muslim Marriage & Social saw relatively stable revenue, peaking at $326 in mid-November. Downloads showed a significant spike to 631 in mid-November but generally remained below 500 for the rest of the quarter. Active users increased steadily, reaching a peak of 3.5K in late December.

AfroIntroductions: Afro Dating had the highest revenue among the apps, peaking at $524 in late September. Downloads were strong, with a peak of 9.1K in late October. Active users showed growth, peaking at 12.8K in late October and ending the quarter at 11.3K.

For more detailed insights and data, visit Sensor Tower.