Top 5 Lifestyle Apps in Belarus: Q4 2023 Performance

In the fourth quarter of 2023, the top 5 lifestyle apps in Belarus showcased varied performance trends across downloads, revenue, and weekly active users. Here’s a detailed look, based on data from Sensor Tower.

Tinder Dating App: Chat & Date saw its revenue peak at around $3.6K in early October but experienced a gradual decline, ending December with approximately $2K weekly. Downloads remained relatively stable, hovering around 2.8K in October and tapering to about 2.3K by the end of December. Weekly active users fluctuated slightly, peaking at over 48K in mid-October and dropping to around 43K by the last week of December.

PURE: Anonymous Dating App displayed a steady revenue increase, culminating in a peak of roughly $1.1K in the final week of December. Download numbers varied, starting at around 723 in late September and decreasing to 592 by Christmas week. Weekly active users saw minor fluctuations, starting at 4.3K and ending the quarter slightly lower at 4K.

Mi Home - Manage smart devices from Beijing Xiaomi Co., Ltd showed consistent revenue, peaking at $214 in mid-December. Downloads spiked significantly, reaching 4.3K in the last week of December from a base of around 2.6K in late September. Active users increased steadily, from 39.8K at the start of the quarter to approximately 41.2K by the end.

TP-Link Tapo experienced modest revenue trends, peaking at about $210 in late September and stabilizing around $184 by December. Downloads showed a positive trend, starting at 190 and ending the quarter at 394. Weekly active users increased consistently, rising from 4.7K to 5.8K over the quarter.

Findmykids: Location Tracker saw its revenue fluctuate, peaking at about $692 in mid-October before declining to $480 by the end of December. Downloads peaked at 2.8K in early October but dropped to 1.3K by late December. Active users saw a slight decline from 22K to 19K over the quarter.

For more detailed insights and trends, visit Sensor Tower.