AI Insights · Timothy · January 2024
Top 5 Insurance Apps on Unified Platform in New Zealand for Q4 2023
A look at the performance of the top 5 insurance apps in New Zealand during Q4 2023, including trends in weekly downloads and active users.
In the fourth quarter of 2023, the top 5 insurance apps in New Zealand showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at their trends:
My Southern Cross experienced fluctuations in weekly downloads, starting at 1.5K in late September and peaking at 6.5K in the last week of November. The app saw a notable surge in the week of October 30 with 2.2K downloads, followed by another peak in late November.
AMI maintained a steady download rate throughout the quarter, ranging between 500 and 650 downloads per week. The highest download count was 649 in the last week of September, with slight dips and recoveries over the subsequent weeks.
My Travel insurance saw a relatively stable performance with downloads fluctuating between 190 and 290 per week. The highest downloads were recorded in early October with 292, while the lowest were in the last week of December at 134.
my nib NZ showed an upward trend in downloads towards the end of the quarter. Starting at around 200 downloads per week in late September, the app reached a peak of 323 downloads in the week of December 11.
State exhibited consistent download numbers, generally staying within the 150-200 range. The app saw a slight peak in the week of November 20 with 257 downloads.
These insights are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.
