Top 5 Insurance Apps in Colombia Q4 2023: Performance Insights

In Q4 2023, Seguros SURA demonstrated a fairly consistent performance in terms of downloads. Weekly downloads started at approximately 8.2K in late September, peaked at 9.1K in early October, and then experienced some fluctuations, ending the quarter at around 7K. Active users for the app showed a steady engagement, starting from 24.4K and peaking at 26.1K in late October, before stabilizing at approximately 23.1K by the end of December.

Bolívar Conmigo also saw a steady stream of downloads throughout the quarter. Starting at 2.1K in late September, downloads saw a slight increase, peaking at 2.6K by mid-October, and concluded December with 2.2K downloads. Unfortunately, active user data was not available for this app.

MOM Seguros experienced more variability in its download numbers. Downloads ranged from a low of 308 in mid-November to a high of 1.2K in early October. The app saw a slight recovery towards the end of the year with around 761 downloads in the final week of December.

Estado had a modest but steady download performance. Starting at 400 in late September, the app saw minor fluctuations and ended the quarter with a peak of 570 downloads in the last week of December. Active user data for this app was also not available.

Previsora Seguros maintained a lower but consistent download rate throughout the quarter. Downloads began at 193 in late September and saw a gradual increase, peaking at 544 in the final week of December. Active user data for this app was not provided.

These insights are derived from Sensor Tower data. For more detailed analysis and further insights, you can visit Sensor Tower's website.