Top 5 Insurance Apps in Belgium Q4 2023

The final quarter of 2023 saw varied performances among the top five insurance applications in Belgium, with significant trends in downloads and active users. Here’s a closer look at the data from Sensor Tower.

AXA mobile banking demonstrated consistent download numbers throughout Q4. The app started with 1.4K downloads in the week of September 25 and experienced a slight dip in mid-November with 1.2K downloads, before ending the quarter at approximately 1.3K downloads. Weekly active users also showed a stable trend, starting at around 9K and peaking at 9.3K in late October, before closing the quarter at 9.2K.

Alan Belgium Health Insurance experienced a notable increase in downloads towards the end of the quarter. Starting from a modest 511 downloads in late September, the app saw a significant rise, peaking at 1.9K downloads in the week of December 18. This surge highlights the growing interest and adoption of the app in Belgium.

Activa DKV had relatively low download numbers compared to other apps. Downloads fluctuated slightly, beginning with 108 downloads in late September and decreasing to 23 downloads by the end of December. Despite the low figures, the app maintained a steady presence in the market.

MAIF - Assurances auto, maison showed a brief spike in downloads during November. The app recorded 97 downloads in the week of November 20, followed by a sharp decline to 11 downloads by early December. Weekly active users were recorded at 40 during this period, indicating a short-lived but notable engagement.

Roole Premium witnessed minimal activity with very low download numbers. The app saw its highest download count at 18 in late November, but generally hovered around single-digit figures throughout the quarter.

These insights, based on data from Sensor Tower, provide a snapshot of the insurance app landscape in Belgium for Q4 2023. For more detailed analysis and trends, head over to Sensor Tower.