AI Insights · Timothy · January 2024
Top 5 Finance Apps in Uruguay: Q4 2023 Performance
A detailed look at the performance of the top 5 finance apps in Uruguay during Q4 2023, highlighting trends in downloads, active users, and revenue.
In Q4 2023, the top 5 finance apps on a unified platform in Uruguay demonstrated various trends in downloads and active users, based on data from Sensor Tower. Here's a closer look at their performance:
Prex Uruguay saw its weekly downloads peak at around 11.2K in early October before gradually declining to approximately 5K by the end of December. The app maintained a relatively stable number of active users, hovering around 91K at the start of the quarter and ending with roughly 83.6K.
App eBROU experienced a steady increase in weekly downloads, reaching a high of 7.5K in early November. Active users for the app remained consistent, starting at around 39.2K and ending the quarter with roughly 38.9K.
Mercado Pago: cuenta digital showed a significant increase in downloads, peaking at 7.5K in early October. Active users saw a slight decline, starting from 204.5K and ending with about 177.8K.
Midinero App had a notable increase in weekly downloads, peaking at 6.1K in early December. Active users remained relatively stable, starting at 33.4K and ending around 32.1K.
BROU Llave Digital saw its weekly downloads peak at approximately 4.9K in early December. Active users showed a steady increase, beginning at 49.9K and reaching around 51.2K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
