Top 5 Finance Apps on Unified Platform in Latin America Q4 2023

During Q4 2023, the top finance applications in Latin America showed varied performance trends, as captured by Sensor Tower. Here’s a detailed look at the weekly downloads, active users, and revenue metrics for the leading apps.

Nubank: Conta, Cartão e mais experienced a fluctuating trend in weekly downloads, peaking at approximately 1.4M in early October and ending the quarter with around 842K. Weekly active users saw a slight decline from 54.4M at the start of October to 49.4M by the end of December.

Nequi Colombia saw a significant increase in weekly downloads, reaching a high of 1.3M in early November, before dropping to around 321K by the last week of December. Active users showed minor fluctuations, starting the quarter at 3.8M and ending at approximately 3.7M.

Mercado Pago: cuenta digital maintained a stable download rate, with numbers ranging from 552K to 705K throughout the quarter. Active users also showed a steady increase, starting at 29.8M in late September and peaking at 32.2M in mid-November, before slightly declining to 31.2M by the end of December.

PicPay: Conta, Cartão e Pix had a consistent download rate, peaking at 491K in mid-October and ending the quarter with around 386K. Weekly active users saw a minor decline from 13.2M at the end of September to 12M by the closing week of December.

SerasaConsumidor demonstrated a steady weekly revenue trend, peaking at $98K in late September and ending at $86K in the last week of December. Downloads peaked at 555K in early December, with active users showing a slight decrease from 4.8M in late September to 4.3M by the end of December.

For more detailed insights and data, visit Sensor Tower.