Top 5 Finance Apps Performance in Central America Q4 2023

In the fourth quarter of 2023, the top finance applications in Central America showed varied performance trends in terms of weekly downloads and active users. Here’s a closer look at the top 5 apps, based on Sensor Tower data.

Banco del Bienestar Móvil had a notable presence, with weekly downloads ranging from 192.6K to 604.3K. The app's active user base saw a steady increase, starting at 2.1M in late September and peaking at 2.9M in mid-December before closing the quarter at 2.5M.

Coppel: compras en línea exhibited strong weekly downloads, peaking at 482.5K in mid-November. Active users also grew, reaching a high of 3.4M in mid-November and ending the quarter with 2.9M active users.

BBVA México had consistent weekly downloads, with a peak of 329.7K in early November. Active users remained robust, starting at 9.4M in late September and fluctuating slightly before ending the quarter at 9.1M.

Cashi experienced significant growth in weekly downloads, notably hitting 704.1K in mid-November. Active users mirrored this trend, reaching a high of 732.2K in mid-November before stabilizing around 248.9K by the end of December.

AforeMóvil maintained steady weekly downloads, peaking at 170.9K in early November. Active users saw a slight increase, starting at 487.4K in late September and peaking at 536.6K in mid-November, ending the quarter at 483.9K.

For more detailed insights and data, visit Sensor Tower.