AI Insights · Timothy · January 2024
Top 5 Dating Apps in Nigeria Q4 2023: Performance Overview
Discover the performance trends of the top dating apps in Nigeria during Q4 2023, with insights on downloads, revenue, and active users.
In Q4 2023, the performance of the top dating apps in Nigeria showed notable trends across various metrics. Here's an overview of the weekly downloads, revenue, and active users for the leading dating apps.
Dating and Chat - SweetMeet saw its weekly revenue fluctuate slightly, peaking at around $118 in early October and early November, before stabilizing at approximately $108 by the end of December. Weekly downloads experienced significant variability, reaching a high of 31.3K at the end of October. The app maintained a strong user base, with weekly active users consistently hovering around the 270K mark, peaking at 281K in mid-December.
Dating and Chat - iHappy had a steady weekly revenue, averaging around $70. Downloads varied, with a peak of 32.6K in early November and a dip to 15.4K by mid-December. Active users for the app also showed fluctuations, with a high of 158K in early November, eventually stabilizing at around 132K by the end of the year.
Tinder Dating App: Chat & Date exhibited strong revenue figures, peaking at $4.9K in mid-October, and maintaining around $4.2K by the end of December. Weekly downloads ranged from 12.4K to 16K, with the highest number recorded in late November. Active users remained robust, generally around the 440K mark, peaking at 455K in late December.
Cupidabo - flirt chat & dating had a stable revenue stream, averaging around $100, with a notable peak of $125 in the last week of December. Downloads showed an upward trend, reaching 11.4K by the end of December. Active users consistently increased, peaking at 17.8K in the final week of the quarter.
AfroIntroductions: Afro Dating saw the highest revenue in the last week of December, hitting $660, after fluctuating throughout the quarter. Downloads peaked at 14.0K in the final week, while active users saw a significant rise, reaching 16.1K by the end of December.
These insights, derived from Sensor Tower data, highlight the dynamic nature of the dating app market in Nigeria. For more detailed analytics and trends, visit Sensor Tower.
