AI Insights · Timothy · January 2024
Top 5 Dating Apps Performance in Kenya for Q4 2023
Discover the trends in downloads, revenue, and active users for the top 5 dating apps in Kenya during the fourth quarter of 2023.
Throughout the fourth quarter of 2023, the top 5 dating apps in Kenya showed varying trends in weekly downloads, revenue, and active users, according to data from Sensor Tower.
Dating and Chat - SweetMeet saw a significant increase in weekly downloads, peaking at around 13K in mid-November before settling at approximately 7.8K in the final week of December. Weekly revenue fluctuated, reaching a high of about $37 in early October and ending the quarter at about $29. The app's weekly active users increased steadily from 48.2K at the start of the quarter to around 55.5K by the end of December.
Dating and Chat - iHappy experienced a notable spike in downloads, peaking at nearly 13K in early December. Revenue saw minor fluctuations, with the highest weekly revenue of $23 in late October. Active users rose from 36.5K at the beginning of the quarter to around 44.7K by the end of December.
AfroIntroductions: Afro Dating maintained a consistent download rate, reaching its highest point of 9.1K in late October. Revenue varied, with a peak of approximately $524 in late September and ending at around $325 in the final week of December. Active users saw a steady increase from 11.2K at the end of September to around 11.3K by the end of December.
Tinder Dating App: Chat & Date showed moderate download growth, peaking at about 6.8K in late November. Weekly revenue was fairly stable, with a high of approximately $2.9K in early October and ending the quarter around $2.4K. Active users fluctuated, peaking at around 81.2K in mid-December before decreasing to approximately 72.8K by the end of the year.
InternationalCupid: Dating experienced a gradual increase in downloads, reaching around 5.8K in mid-December. Weekly revenue remained relatively stable, peaking at about $118 in late September and ending the quarter around $58. Active users increased steadily from 15.6K at the start of the quarter to approximately 20K by the end of December.
For more detailed insights on app performance, visit Sensor Tower.
