AI Insights · Timothy · January 2024
Top 5 Dating Apps Performance in New Zealand for Q4 2023
Discover the performance trends of the top 5 dating apps in New Zealand for Q4 2023, including downloads, revenue, and active users.
The final quarter of 2023 saw varied performance trends among the top dating apps in New Zealand. Here's a detailed look at how the top 5 dating apps fared during this period, based on data from Sensor Tower.
Tinder Dating App: Chat & Date experienced notable revenue growth. Weekly revenue started at around $40K at the end of September and saw a significant increase, peaking at nearly $50K by the last week of December. Weekly downloads fluctuated slightly, with a high of 2.7K in the final week. Active users remained relatively stable, with a slight increase from 111.6K to 118.6K over the quarter.
Bumble Dating App: Meet & Date showed consistent revenue with weekly figures hovering around $31K to $34K, ending the quarter at approximately $31.3K. Downloads were steady, with a peak of 2.4K in the last week. Active users saw a slight decline initially but ended the quarter strong at around 60.3K.
Hinge Dating App: Match & Meet maintained a steady increase in weekly revenue, starting at $14K and peaking at $16.4K by the end of December. Weekly downloads remained relatively stable, with numbers around the 2K mark. The app's active users saw a gradual increase from 47K to 52.5K throughout the quarter.
Grindr - Gay Dating & Chat experienced stable revenue trends, starting at $11.1K and ending at $11.4K. Weekly downloads were consistent, ranging between 400 and 500. Active users showed a slight decline from 9.2K to 7.9K by the end of December.
Badoo: Dating. Chat. Friends saw a steady increase in revenue, starting at $4.5K and reaching $5.9K by the end of the quarter. Downloads ranged between 400 and 600, with a peak of 640 in late October. Active users remained steady, ending the quarter at around 17K.
For more insights and detailed data, visit Sensor Tower.