Top 5 Apparel Apps Performance on Unified Platform in Uruguay Q4 2023

In Q4 2023, the top 5 apparel apps in Uruguay showcased varied performance metrics, providing valuable insights into user engagement and market trends. The data, sourced from Sensor Tower, highlights the download and weekly active user trends for each app.

SHEIN - Shopping Online saw a fluctuating download pattern, starting with approximately 3.1K downloads in late September and ending the quarter at around 2.3K. Weekly active users showed a slight increase overall, with numbers rising from 45K to nearly 49K by the end of December.

ZARA experienced a significant spike in downloads, particularly in the weeks of November 20 and December 25, reaching peaks of 1.7K and 1.8K downloads respectively. Weekly active users followed a similar trend, peaking at 6.3K in late November and 6.2K in late December.

FARFETCH - Shop Luxury Fashion had more modest download numbers, with a notable peak of 851 downloads in early October. Weekly active users saw a slight decline overall, starting at 810 and ending at 525 by the end of December.

Whering: Your Digital Closet maintained a relatively stable download rate, with a slight increase towards the end of the quarter, peaking at 232 downloads in the final week of December. Weekly active users remained consistent throughout the quarter, averaging around 950.

CIDER - Clothing & Fashion showed a steady download rate, with minor fluctuations, ending the quarter at 94 downloads. Weekly active users saw a small decline, starting at 653 and ending at 532.

For more detailed insights and data, visit Sensor Tower.