Top 5 Apparel Apps in Ukraine for Q4 2023

In Q4 2023, the top 5 apparel applications in Ukraine demonstrated varied performance in terms of downloads, weekly active users, and revenue. Here’s a detailed look at how each app fared during this period, based on data from Sensor Tower.

SHEIN - Shopping Online experienced a fluctuating trend in downloads, starting at 11.6K in late September and peaking at 15.9K in the week of October 30. Downloads then declined, ending the quarter at 9.8K. Weekly active users also showed a similar pattern, beginning at 206K, peaking at 232K in early November, and falling to 177K by the end of December.

efootwear.eu online shoe store saw an increase in downloads mid-quarter, reaching a high of 14.8K in the week of November 20. Downloads decreased significantly afterward, closing the quarter at 3K. Weekly active users followed a comparable trend, starting at 20.6K, peaking at 38.2K, and ending at 21.9K.

MODIVO - Moda i zakupy online maintained a steady growth in downloads early in the quarter, peaking at 11.6K in late November. However, the numbers dropped towards the end, finishing at 4K. Weekly active users mirrored this trend, rising to a peak of 38.8K in late November and then settling at 27.5K by the end of December.

Zalando – Online fashion exhibited a consistent download pattern, starting at 4.2K and peaking at 5.3K in mid-October, before tapering off to 2.7K by the end of December. Weekly active users remained relatively stable throughout the quarter, fluctuating between 63.8K and 68.6K.

Acloset - AI Fashion Assistant showed a significant surge in downloads in early December, reaching 22.5K. This was followed by a decline, ending the quarter at 2.8K. Weekly active users saw a major increase from 3.1K in late September to 27.4K by mid-December, before dropping to 10.5K at the end of the quarter.

For more detailed insights and analysis, visit Sensor Tower.