Top 5 Apparel Apps in Turkey Q4 2023 Performance Overview

Throughout the fourth quarter of 2023, the top five apparel applications in Turkey showed varied performance in terms of downloads and weekly active users. Here's a detailed analysis based on data from Sensor Tower.

Trendyol: Fashion & Trends saw a notable fluctuation in downloads, peaking at approximately 382K in the week of November 6. Weekly active users exhibited a similar trend, with a high of around 25.3M during the same week. However, both metrics saw a decline towards the end of December, closing with about 186K downloads and 23M active users.

DeFacto - Clothing & Shopping experienced a peak in downloads at 185K in mid-October, followed by a steady decline to around 70K by the last week of December. The app's weekly active users also saw growth, reaching over 1M in the week of November 20, but then dropping to approximately 621K by the end of December.

ZARA had a significant spike in downloads, with a remarkable 406K during the week of November 20. The weekly active users mirrored this trend, peaking at about 569K in the same week. However, both metrics decreased by the end of the quarter, with downloads falling to approximately 22K and active users to around 219K.

H&M - we love fashion saw a peak in downloads at 80K in the week of November 20, followed by a dip to around 21K by the end of December. Weekly active users increased to approximately 651K during the same peak week but ended the quarter at about 432K.

PULL&BEAR displayed a consistent upward trend in downloads, reaching a peak of 168K in the week of November 20. The weekly active users similarly peaked at around 132K during that week, but both metrics saw a decline towards the end of December, with downloads at about 16K and active users around 66K.

For more detailed insights and data on app performance, visit Sensor Tower.