Top 5 Apparel Apps in Tunisia Q4 2023

In the fourth quarter of 2023, the top 5 apparel applications in Tunisia showed varying trends in downloads and active users. Here’s a closer look at their performance based on data from Sensor Tower.

SHEIN - Shopping Online exhibited a notable increase in weekly downloads, peaking at around 12K in early November. However, there was a decline towards the end of December, with downloads falling to approximately 5.5K. The app maintained a strong presence in terms of weekly active users, starting at 78.1K in late September and ending at 83.4K in the final week of December.

ZARA also experienced fluctuations in weekly downloads, reaching a high of 5.5K in mid-November. Active users saw a peak of 18.4K during the same period, finishing the quarter with about 14.4K active users.

BERSHKA recorded a steady increase in weekly downloads, peaking at approximately 2.6K in mid-November and maintaining a similar level towards the end of December. Active users rose significantly, starting from 3.5K in late September and reaching nearly 5.8K by the end of December.

PULL&BEAR saw a consistent rise in weekly downloads, peaking at around 2.4K in mid-November. The app's active users followed a similar trend, increasing from 2.2K in late September to 3.8K by the end of December.

Finally, Stradivarius - Clothing Store showed a steady climb in weekly downloads, peaking at approximately 1.9K in mid-November. Active users also increased steadily, starting at 4.5K in late September and reaching 6.1K by the end of December.

For more detailed insights and data, visit Sensor Tower.