AI Insights · Timothy · January 2024
Top 5 Apparel Apps Performance in El Salvador for Q4 2023
Discover the performance of the top 5 apparel applications on a unified platform in El Salvador during Q4 2023, including downloads and active user trends.
ARTICLE BODY
In the fourth quarter of 2023, the top 5 apparel applications on a unified platform in El Salvador showcased varying trends in downloads and weekly active users. Here's a detailed look at their performance:
SHEIN - Shopping Online experienced fluctuating download numbers throughout the quarter, peaking at 16.5K in the week of October 30. Downloads saw a decline towards the end of the quarter, bottoming out at 8.5K in mid-December before a slight recovery to 11.2K by the last week of December. Weekly active users for SHEIN remained robust, starting at 239.4K and showing a consistent increase, culminating at 258.6K in the final week of December.
ZARA had a steady download rate, with a notable increase to 983 in the week of October 30. However, downloads dipped to 525 in mid-December before climbing back to 845 by the end of the quarter. The app's weekly active users started at 3.8K and showed minor fluctuations, ending the quarter with 4.3K active users.
Fashion Nova saw its downloads peak at 897 in the first week of October, followed by a gradual decline, reaching a low of 277 in mid-December and slightly recovering to 471 by the end of the quarter. Weekly active users for Fashion Nova began at 2.3K, peaked at 2.7K in early November, and then decreased to 2.2K by the last week of December.
BERSHKA had moderate download activity, with the highest number at 724 in the week of October 30. Downloads saw a decrease towards the end of the quarter, with a slight uptick to 571 in the last week of December. Weekly active users followed a similar trend, starting at 2.6K and peaking at 3.2K in early November, before settling at 3K by the end of December.
Gymshark: Shop Gym Clothes showed a consistent increase in downloads, particularly notable from early November, peaking at 829 in mid-November. The app's weekly active users mirrored this trend, starting at 668 and reaching a high of 1.5K by the end of December.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower for comprehensive insights.
