AI Insights · Timothy · January 2024
Top 5 Apparel Apps in South America Q4 2023
Discover the performance trends of the top 5 apparel apps in South America during Q4 2023, including downloads and active users.
The fourth quarter of 2023 saw notable trends in the performance of the top 5 apparel apps on a unified platform in South America. Here’s a closer look at how these apps performed, based on data from Sensor Tower.
SHEIN - Shopping Online started the quarter strong with weekly downloads peaking at approximately 1.27M in mid-October. However, downloads saw a significant decline towards the end of the quarter, dropping to around 416K by the last week of December. Weekly active users exhibited a similar pattern, starting at 22.8M and witnessing a gradual decline to 18.5M by the end of the quarter.
Lojas Renner - Comprar Roupas showed a consistent increase in weekly downloads, reaching a peak of about 148K in late October. The downloads then tapered off, ending the quarter at approximately 65K. Active users displayed a fluctuating trend, starting at 1.3M and peaking at 2M in late November before settling at around 1.45M by the last week of December.
adidas: Shop Shoes & Clothing experienced a steady rise in weekly downloads, with a noticeable spike to 163K in mid-November. The downloads then stabilized, ending the quarter at approximately 97K. Active users followed a similar trend, starting at 1.08M and peaking at 1.51M in mid-November, before slightly decreasing to 1.15M by the end of December.
C&A: Moda Masculina e Feminina saw a steady increase in weekly downloads, reaching about 113K in mid-November. The downloads then saw a slight decline, ending the quarter at around 79K. Active users also increased steadily, starting at 359K and peaking at 634K in mid-November, before stabilizing at around 463K by the end of December.
Riachuelo – Comprar roupas had a consistent performance in weekly downloads, with a peak of about 71K in mid-November. The downloads then leveled off, ending the quarter at approximately 60K. Active users displayed a consistent upward trend, starting at 634K and peaking at 834K in early November, before slightly decreasing to around 702K by the end of December.
For more detailed insights and data, visit Sensor Tower.
