Top 5 Apparel Apps in Slovenia Q4 2023: Unified Platform Analysis

In the fourth quarter of 2023, the top 5 apparel applications in Slovenia exhibited varied performance trends across downloads and weekly active users on a unified platform, combining data from both iOS and Android. The data, sourced from Sensor Tower, provides a comprehensive overview of these apps' market presence in the region.

ABOUT YOU Outlet saw fluctuating download numbers, starting at 5.1K in late September and ending the year with 3K in the week of December 25. Weekly active users remained relatively stable, starting at 21K and peaking at 22K in late October before ending at approximately 21K in December.

SHEIN - Shopping Online experienced a more consistent trend in weekly active users, beginning at 42K and peaking at 45K in mid-November. Downloads for SHEIN varied, peaking at 3.1K in mid-November and closing the quarter with 1.9K in the final week of December.

Zalando – Online fashion downloads showed a peak of 3K in late October, while weekly active users saw a significant increase from 17K at the start of the quarter to 24K in mid-November. By the end of December, the app maintained around 17K weekly active users.

ABOUT YOU Online Fashion Shop had a spike in downloads in mid-November, reaching 3K, and saw a steady decline towards the end of the year, closing at 1.4K. The app's weekly active users increased from 12K in late September to 16K in mid-November, then declined to 10K by the end of December.

Finally, BestSecret experienced a growth in weekly active users from 11K in late September to a peak of 15K in mid-November. Downloads peaked at 1.8K in mid-November and ended the quarter at approximately 1K.

For more detailed insights and a deeper dive into the performance of these and other apps, visit Sensor Tower.