Top 5 Apparel Apps in Sweden Q4 2023: Performance Insights

The fourth quarter of 2023 saw varied performances among the top 5 apparel apps in Sweden. Here, we provide an overview of the key trends for these apps, based on data from Sensor Tower.

Vinted: Sell vintage clothes experienced notable fluctuations in downloads and active users. Downloads peaked at approximately 36K in late October but declined steadily to around 9.9K by the end of December. Weekly active users initially grew from 166K to 184K by late October, followed by a gradual decline to 168K by the end of the quarter.

SHEIN - Shopping Online showed a consistent decline in downloads throughout the quarter, starting at 13.5K in late September and dropping to around 8.5K by the end of December. Active users followed a similar pattern, peaking at nearly 497K in late October and decreasing to around 393K by the end of the quarter.

H&M - we love fashion saw a mixed trend in its downloads. Downloads surged to 8.5K in late November but fell to 6K by the end of December. Active users saw a peak of 165K in late November, followed by a dip to 123K by the end of December.

Zalando – Online fashion maintained a steady performance in downloads, peaking at 8.2K in late November and ending with 5.8K in December. The app's active users grew from 159K in late September to a high of nearly 230K in late November, before settling at 166K by the end of December.

CIDER - Clothing & Fashion experienced a fluctuating download trend, starting at 5.1K in late September, peaking at 4.1K in late November, and ending with 2.7K in December. Active users showed a steady increase, growing from 17.8K in late September to a peak of 19K in early December, before declining to 15.6K by the end of the month.

For more detailed insights and data, visit Sensor Tower.