Top 5 Apparel Apps Performance in Serbia Q4 2023

In the fourth quarter of 2023, the top 5 apparel apps in Serbia showcased varied performance trends across weekly downloads and active users. Here’s a closer look at how each app fared:

H&M - we love fashion saw a decline in weekly downloads, starting with approximately 4.7K in late September and dropping to around 1.8K by the end of December. The highest weekly downloads were recorded in the week of November 20, with close to 4.2K.

ZARA experienced fluctuating weekly downloads. The app peaked in the week of November 20 with about 8.5K downloads, followed by a dip to around 1.2K in mid-December, before rising again to roughly 2.2K by the end of the quarter.

SHEIN - Shopping Online had a consistent decline in weekly downloads throughout the quarter. Starting at around 2.8K downloads in late September, the app gradually decreased to approximately 1.2K by the end of December.

Stradivarius - Clothing Store displayed a significant spike in the week of November 20, reaching about 3.9K downloads. However, the app's weekly downloads generally hovered around 700 to 800, with another notable increase to roughly 1.1K in the final week of December.

BERSHKA maintained relatively stable weekly downloads, averaging around 700. The app saw a notable peak in the week of November 20 with about 3.3K downloads and another rise to approximately 1.3K in the last week of December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.