AI Insights · Timothy · January 2024
Top 5 Apparel Apps in Romania Q4 2023: Performance Overview
In Q4 2023, the top 5 apparel apps in Romania showed varying trends in downloads and active users, with some experiencing significant growth.
During the fourth quarter of 2023, the top five apparel applications in Romania demonstrated diverse performance patterns in terms of downloads and weekly active users. Here’s a closer look at how each app fared:
SHEIN - Shopping Online saw a notable increase in downloads, starting at 52.3K in late September and peaking at 80.2K in late November. However, there was a decline towards the end of the quarter, with downloads dropping to 44.2K by the last week of December. The app's weekly active users started at 467K, peaked at 524K in early November, and then declined to 401.7K at the end of December.
ABOUT YOU Outlet experienced fluctuations in downloads, beginning at 31.6K in late September, peaking at 49.4K in late October, and ending with 32.1K in the final week of December. Its weekly active users saw a growth from 86.6K to a peak of 114.2K in mid-December, settling at 104.1K by the end of the quarter.
Vinted: Sell vintage clothes showed a steady increase in downloads in the first half of the quarter, reaching 45.9K in mid-November before dropping to 12K by the last week of December. The weekly active users followed a similar pattern, starting at 201.9K, peaking at 262.7K in late November, and ending at 218.2K.
ABOUT YOU Online Fashion Shop had a mixed performance in downloads, beginning at 15.4K in late September, peaking at 51.4K in late October, and ending with 18.5K in the last week of December. The app’s weekly active users reached a high of 194.4K at the end of October but saw a decline to 128.2K by the end of December.
Zalando – Online fashion experienced growth in both downloads and weekly active users. Downloads started at 13.4K in late September and peaked at 22K in early November, ending at 16.8K in the last week of December. The weekly active users grew from 259.6K to a peak of 354.4K in late November before slightly declining to 261.1K by the end of December.
These insights, derived from Sensor Tower data, highlight the dynamic nature of the apparel app market in Romania during Q4 2023. For more detailed analytics and insights, visit Sensor Tower.
