Top 5 Apparel Apps in Portugal in Q4 2023: Performance Insights

In the fourth quarter of 2023, the top 5 apparel applications in Portugal exhibited diverse trends across downloads and weekly active users. This analysis, based on data from Sensor Tower, provides a detailed overview of each app's performance.

SHEIN - Shopping Online witnessed fluctuating download numbers throughout the quarter. The app started with 26K downloads in late September, peaking at 30K in the week of October 23, and eventually settling at around 20K by the end of December. Weekly active users saw a slight rise initially, from approximately 632K to a peak of 688K at the end of October, followed by a decline to around 542K by the end of the year.

Vinted: Sell vintage clothes experienced a downward trend in downloads, starting at 17K in late September and dropping to around 12K by the end of December. Active users remained relatively stable, hovering around 240K for most of the quarter, with a slight dip to 226K in the final week.

ABOUT YOU Online Fashion Shop showed varying download trends, starting at 7.8K and peaking at 12K in mid-November, before declining to about 7K by the end of December. The app's weekly active users initially dropped from 103K to around 88K in early December but recovered to approximately 97K by the end of the year.

ZARA demonstrated significant growth in downloads, particularly in the last week of December, reaching a high of 23K. Weekly active users similarly increased, starting at 51K and peaking at 83K in late November, before ending the quarter at around 60K.

Nike: Shoes, Apparel, Stories saw a consistent download rate, beginning with 4.9K and peaking at 8.2K in mid-October, and stabilizing around 7.6K by the end of December. Weekly active users showed an upward trend, starting at 87K and reaching a peak of 102K in late November, with a slight decline to approximately 98K by the end of the quarter.

For more detailed insights and analytics, visit Sensor Tower.