AI Insights · Timothy · December 2023
Top 5 Apparel Apps in Poland Q4 2023 Performance Insights
Discover the performance trends of the top 5 apparel apps in Poland for Q4 2023, including download, revenue, and active user statistics from Sensor Tower.
In the fourth quarter of 2023, the top 5 apparel applications in Poland showcased varying performance trends across downloads and weekly active users, according to Sensor Tower data.
Vinted: Sell vintage clothes saw a notable fluctuation in downloads, starting at 67K in late September and peaking at 100K by mid-October. However, downloads gradually declined towards the end of the quarter, reaching a low of 29K in mid-December before a slight rebound to 41K in the final week. Weekly active users showed a similar trend, starting at 474K and peaking at 495K in mid-October, followed by a steady decline to 434K by the end of December.
SHEIN - Shopping Online experienced consistent download numbers early in the quarter, with figures around the 77K mark. A sharp drop was observed starting mid-November, hitting a low of 27K in mid-December before a slight increase to 45K by the end of the quarter. Weekly active users for SHEIN maintained a strong presence, starting at 1.05M and peaking at 1.19M in early November, though there was a decline to 915K by the end of December.
Zalando – Online fashion showed a steady increase in downloads from 21K in late September to a peak of 48K by mid-November. However, a decline followed, with downloads settling at 26K by the end of December. Weekly active users also displayed a positive trend initially, increasing from 697K to a peak of 964K in late November, then gradually decreasing to 648K by the quarter's end.
Reserved had moderate download numbers, starting at 30K and experiencing fluctuations throughout the quarter, peaking at 49K in late November. The app ended the quarter with 23K downloads. Weekly active users for Reserved remained relatively stable, starting at 363K and peaking at 388K in late November, before slightly decreasing to 338K by the end of December.
efootwear.eu online shoe store demonstrated consistent download numbers, beginning with 27K in late September and maintaining figures around the 20K mark for most of the quarter. A slight increase was seen in early November with 33K downloads, ending the quarter with 20K. Weekly active users for efootwear.eu showed a stable trend, starting at 138K, peaking at 149K in early November, and maintaining around 125K towards the end of December.
For more detailed insights and data, visit Sensor Tower.
