Top 5 Apparel Apps Performance in Panama Q4 2023

The fourth quarter of 2023 saw notable trends in the performance of the top 5 apparel applications in Panama, according to data from Sensor Tower. Here's a look at how these apps fared in terms of downloads and weekly active users.

SHEIN - Shopping Online experienced fluctuations in downloads, starting strong with around 11K downloads in late September and peaking at 14.8K in the week of November 20. However, December saw a decline, with downloads dropping to about 5.7K by mid-month before slightly recovering to 7.7K by the end of the quarter. The app maintained a high level of weekly active users, peaking at approximately 182.9K in mid-November before ending the quarter at around 177K.

Fashion Nova showed a steady increase in downloads in October, peaking at 953 in the week of November 20. Downloads then declined to 435 by the last week of December. Weekly active users saw a gradual increase, reaching a peak of 3.2K in late November, and concluded the quarter at about 2.6K.

FARFETCH - Shop Luxury Fashion saw a significant rise in downloads, peaking at 1.1K in early November before stabilizing around the 600 mark in December. Weekly active users also increased, reaching a high of 1.6K in early November and ending the quarter at 1.2K.

ZARA maintained a consistent download rate throughout the quarter, peaking at 767 in early December. Weekly active users showed a steady trend, peaking at 4.2K in early December before slightly declining to 3.6K by the end of the quarter.

CIDER - Clothing & Fashion had a varied performance, with downloads peaking at 636 in late November and then dropping to 337 by the end of December. Weekly active users peaked at 1.8K in late November and ended the quarter at about 1.4K.

These trends highlight the dynamic nature of the apparel app market in Panama. For more detailed insights, visit Sensor Tower.