Top 5 Apparel Apps in Oceania Q4 2023 Performance

In Q4 2023, the top 5 apparel apps in Oceania demonstrated varied performance trends in terms of weekly downloads, active users, and revenue. Here’s a detailed look at how each app fared during this period.

SHEIN - Shopping Online saw weekly downloads fluctuate, starting at approximately 43.8K in late September and peaking at around 59.2K in mid-November before declining to 32.6K by mid-December. The app maintained a high level of weekly active users, starting at nearly 896K and experiencing a slight dip to around 748K by mid-December, recovering to 789K by the end of the quarter.

Nike: Shoes, Apparel, Stories had a more stable performance. Weekly downloads ranged from 12.4K to 22.8K, with a notable increase in mid-November. The app’s active users started at about 164K, saw a dip to approximately 129K in early December, and then rebounded to 154K by the end of the quarter.

CIDER - Clothing & Fashion experienced a decline in weekly downloads, starting at 13.6K and dropping to roughly 4.1K by mid-December, with a slight uptick to 5.8K by the end of the quarter. Active users followed a similar trend, starting at around 46.6K, decreasing to about 33.9K, and then slightly increasing to 41.9K by the end of December.

JD Sports showed consistent weekly downloads, starting at 6.1K and reaching a peak of 8.8K in the final week of December. The active users mirrored this stability, starting at 25.7K and ending the quarter with approximately 28K.

Cotton On had steady weekly downloads, beginning at around 6.2K, peaking at 8.8K in the last week of December. Active users started at 42.5K, dipped to about 39.2K in mid-October, and then rose steadily to 43.9K by the end of the quarter.

These insights were sourced from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.