Top 5 Apparel Apps Performance in New Zealand Q4 2023

Throughout Q4 2023, the top 5 apparel apps in New Zealand demonstrated varying performance trends in terms of downloads and active users. Here’s a detailed look at each app’s metrics:

SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, peaking at around 8K in the week of November 20. The app's downloads ranged from 5.1K to 8K throughout the quarter. In terms of weekly active users, the numbers remained relatively stable, starting at approximately 112K and ending the quarter at around 109K.

JD Sports experienced a gradual increase in weekly downloads, reaching its highest point at 2.5K in the week of November 20. Active users also showed a steady rise, starting at 6.1K and peaking at 7.3K by the end of December.

CIDER - Clothing & Fashion exhibited a notable decline in weekly downloads, starting Q4 with 2.9K and dropping to around 700 by mid-December, before rising slightly to 872 in the final week. Weekly active users followed a similar downward trend, beginning at 5.7K and ending at approximately 4.4K.

Glassons maintained a consistent download rate throughout the quarter, averaging around 1.5K weekly downloads and peaking at 1.7K in the final week of December. Active users remained stable, hovering around 10.5K to 10.8K.

HINE COLLECTION, despite being a newer entrant, showed an initial spike in downloads with 12K in the week of October 16, followed by a significant drop, stabilizing around 200-400 downloads weekly. Unfortunately, there were no active user statistics available for this app.

For more detailed insights and analytics, visit Sensor Tower.