Top 5 Apparel Apps in Norway Q4 2023 Performance Review

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In Q4 2023, Norway's leading apparel apps saw varied performance across downloads and weekly active users. Here’s a detailed rundown based on Sensor Tower data.

SHEIN - Shopping Online experienced fluctuations in downloads, starting the quarter at 3.7K and peaking at 4.1K in mid-October. By the end of December, downloads stabilized around 3.2K. Weekly active users for the app showed a slight decrease from 69.5K at the start of the quarter to 68K, with a notable rise to 69K in the final week of December.

Zalando – Online fashion demonstrated a consistent increase in weekly active users, starting at 95.5K and reaching a high of 136.9K in late November. Downloads followed a similar pattern, beginning at 2.9K and peaking at 4.3K in the same period. The quarter ended with downloads around 3.1K and active users at 97.9K.

H&M - we love fashion had a notable increase in downloads mid-quarter, reaching 3.9K in late November. The app saw a decrease towards the end of December, stabilizing at 2.7K. Weekly active users peaked at 102.5K in November but declined to 74.6K by the end of the quarter.

LightInTheBox observed a steady decline in downloads, starting at 3K in late September and dropping to 737 by the end of December. Weekly active users followed a downward trend, decreasing from 13.3K to 8.9K over the quarter.

CIDER - Clothing & Fashion saw a decline in downloads, starting at 4.3K and ending the quarter at 1.6K. Weekly active users also decreased from 12.1K at the beginning to 10.5K by the end of December, with a peak of 11.8K in late November.

For more insights and detailed analysis, visit Sensor Tower.