Top 5 Apparel Apps in the Netherlands: Q4 2023 Performance

In the fourth quarter of 2023, the top 5 apparel applications in the Netherlands showed varied performance across downloads and weekly active users. Let's delve into the specifics for each app.

Vinted: Sell vintage clothes saw a fluctuating trend in downloads, starting strong with 29.5K in the final week of September and peaking at 33.9K in late October. However, by the end of December, downloads had decreased to approximately 14.5K. Weekly active users for Vinted displayed a slight decline, from around 1.74M in late September to about 1.58M by the end of December.

SHEIN - Shopping Online experienced a downward trend in both downloads and weekly active users. Downloads started at 26.7K in late September and dropped to around 12.3K by the end of December. Similarly, weekly active users decreased from approximately 1.04M to 762K over the same period.

C&A Mode Online Shop had an interesting quarter with notable peaks in downloads. The app saw a spike to 18.8K downloads in early October and another significant increase to 15.8K in early November. Weekly active users mirrored this trend, peaking at 37.4K in early November before settling at around 28.8K by the end of December.

Zalando – Online fashion demonstrated relatively stable performance in terms of downloads and weekly active users. Downloads fluctuated around the 8K to 15K range, with a peak of 15K in late October. Weekly active users remained fairly constant, averaging around 270K to 290K throughout the quarter.

Gymshark: Shop Gym Clothes showed notable spikes in both downloads and weekly active users. Downloads surged to 21.5K in early November and peaked at 55.4K in mid-November before dropping significantly. Weekly active users followed a similar pattern, peaking at 66.5K in mid-November and then gradually decreasing to approximately 17.2K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.