Top 5 Apparel Apps in Mexico Q4 2023 Performance

In Q4 2023, the top 5 apparel applications in Mexico showed diverse performance trends across downloads, revenue, and weekly active users. Here’s a detailed look at the data sourced from Sensor Tower.

SHEIN - Shopping Online saw significant fluctuations in downloads, starting at approximately 795K in late September and peaking at nearly 898K in the week of October 23. However, downloads dropped to around 235K by mid-December before recovering slightly to 354K by the end of December. The app maintained a high level of weekly active users, fluctuating between 6.8M and 5.6M, with a notable peak of 7M in early November.

Nike: Shoes, Apparel, Stories experienced a consistent increase in downloads throughout the quarter. Starting at 88K in late September, downloads climbed steadily to reach 129K by the last week of December. Weekly active users for Nike also showed a stable trend, starting from 728K and reaching up to 850K in mid-November before stabilizing around 779K by the end of the quarter.

adidas: Shop Shoes & Clothing exhibited a gradual increase in downloads from 24K in late September to a peak of 83K in the week of November 20. Active users for adidas followed a similar trend, starting at 305K and peaking at 429K during the same week in November, before settling at 314K by the end of December.

FARFETCH - Shop Luxury Fashion had a relatively stable download rate with minor fluctuations. Downloads started at 36K in late September, peaking at 44K in the week of November 20, and ending the quarter at 28K. Weekly active users saw a modest increase from 75K in late September to 92K by the end of November, before slightly decreasing to 76K by the end of December.

H&M - we love fashion showed a significant rise in downloads, with numbers starting at 15K in late September and reaching a peak of 64K in mid-November. Active users for H&M also saw an upward trend, starting at 365K and peaking at 493K in mid-November, before ending the quarter at 391K.

These insights provide a comprehensive view of the competitive landscape in the apparel app market in Mexico for Q4 2023. For more detailed insights and data, visit Sensor Tower.