Top 5 Apparel Apps Performance in Madagascar Q4 2023

During the fourth quarter of 2023, the top 5 apparel applications in Madagascar showed varying performance trends in terms of weekly downloads and active users. Here's a closer look at how each app fared:

SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting at 828 in late September and peaking at 1.6K in mid-December. Active users also followed an upward trend, growing from around 4.6K in late September to over 6K by mid-December.

ZARA had relatively stable weekly downloads throughout the quarter, with a significant spike to 120 in mid-December. The active user count showed a slight decline from 370 in late September to 271 by the end of December.

FARFETCH - Shop Luxury Fashion saw fluctuating download numbers, peaking at 50 in mid-November but dropping to 12 by the end of December. Active users also varied, reaching a high of 57 in mid-November.

Myntra - Fashion Shopping App maintained a steady download rate, with minor fluctuations and a peak of 26 in early December. Active users remained relatively stable, starting at 271 in late September and ending at 233 by the end of December.

CIDER - Clothing & Fashion had low but consistent weekly downloads, peaking at 26 in early October. The active user count showed a declining trend, dropping from 43 in late October to 20 by mid-December.

For more detailed insights and data, visit Sensor Tower.