Top 5 Apparel Apps in Latin America Q4 2023 Performance

In Q4 2023, the top 5 apparel apps in Latin America showed varying trends in downloads, active users, and revenue. Here's a detailed look at their performance based on data from Sensor Tower.

SHEIN - Shopping Online had a strong start with downloads peaking at approximately 2.3M in mid-October. However, the numbers gradually declined, reaching around 650K by mid-December, before a slight uptick to 856K in the last week of December. Weekly active users also saw fluctuations, starting at 31.9M at the end of September and peaking at 34.1M by the end of October, but then gradually decreasing to 27.2M by the end of December.

adidas: Shop Shoes & Clothing witnessed a notable increase in downloads, starting at 101K at the end of September and peaking at 246K in mid-November, before stabilizing around 128K by the end of December. Weekly active users followed a similar trend, beginning at 1.4M in late September, peaking at 1.9M in mid-November, and maintaining around 1.5M towards the end of December.

Nike: Shoes, Apparel, Stories experienced steady download growth, starting at 88K in late September and reaching approximately 129K by the end of December. Weekly active users also showed a general upward trend, starting at 728K and rising to 779K by the end of December.

ZARA saw consistent download growth throughout the quarter, beginning at 54K at the end of September and peaking at 114K in mid-November, before ending the year at around 113K. The app's weekly active users mirrored this trend, starting at 392K and rising to 462K by the end of December.

FARFETCH - Shop Luxury Fashion had fluctuating download numbers, starting at 63K at the end of September, peaking at 88K in mid-November, and concluding the quarter at approximately 55K. Weekly active users showed a steady increase, starting at 139K and reaching 177K by mid-November, before settling at 142K by the end of December.

For more detailed insights and data, visit Sensor Tower.