AI Insights · Timothy · January 2024
Top 5 Apparel Apps in Italy Q4 2023 Performance
Explore the performance of the top 5 apparel apps in Italy during Q4 2023, including download trends and active user statistics on a unified platform.
In Q4 2023, the top 5 apparel apps in Italy exhibited varied performance in terms of downloads and weekly active users, according to data from Sensor Tower. Here’s a closer look at how each app fared:
SHEIN - Shopping Online saw fluctuating download numbers throughout the quarter. The app started with approximately 92K downloads in late September and experienced slight ups and downs, peaking at 93K in the week of November 20. However, downloads dipped to around 53K by mid-December, before recovering to 81K in the final week. Weekly active users showed a similar trend, starting at 5.5M and peaking at 5.7M in late October. The quarter ended with a decline to around 4.6M active users.
Vinted: Sell vintage clothes experienced a steady download trend with a notable peak in mid-October at 87K downloads. The numbers gradually declined to about 45K by mid-December, with a slight recovery to 61K in the last week of the quarter. Weekly active users for Vinted were relatively stable, hovering around 1.3M with a peak of 1.4M in mid-November, before slightly dropping to 1.2M by the end of December.
Zalando – Online fashion displayed a consistent increase in downloads, starting at 32K in late September and reaching a high of 60K in the week of November 20. Downloads then slightly decreased to 35K by mid-December, ending the quarter with 41K. The app’s weekly active users rose steadily from 1M in late September to 1.4M in late November, before seeing a slight decline to 969K by the end of December.
Nike: Shoes, Apparel, Stories had relatively stable download numbers, with a notable peak of 42K in the week of November 20. The downloads then slightly decreased to around 24K by mid-December, closing the quarter at 30K. Weekly active users showed a significant increase, peaking at 597K in late November, before dropping to 363K by the end of the quarter.
ZARA experienced a steady download trend with a significant peak at 56K in the week of November 20. The numbers then gradually decreased, ending the quarter with approximately 22K downloads. Weekly active users for ZARA showed a peak of 436K in the same week, before stabilizing at around 311K by the end of December.
For more detailed insights and data, visit Sensor Tower.
