Top 5 Apparel Apps in Israel Q4 2023 Performance

In the fourth quarter of 2023, the top apparel applications on a unified platform in Israel showed varied performance in terms of downloads and active users. The data, sourced from Sensor Tower, provides a detailed overview of these trends.

SHEIN - Shopping Online saw a notable fluctuation in its weekly downloads, starting at 28.2K in late September and dipping to around 7.6K by the end of December. Active users also showed a downward trend, beginning at 400.8K and decreasing to approximately 218.4K over the quarter.

TERMINAL X experienced a more dynamic range in downloads. The app started with around 2.2K downloads in late September, peaked at 6.8K in the week of November 20, and concluded the quarter with 2.9K downloads.

ZARA maintained a steady download rate for most of the quarter, with a significant spike to 13.3K in the week of December 18. Active users followed a similar pattern, rising from 22.6K in late September to peak at 37.3K during the same week in December.

CIDER - Clothing & Fashion showed moderate download activity, peaking at 6.8K in mid-October and then gradually declining to 1.3K by the end of December. Active users increased from 13.7K in late September to around 20.7K by the end of the quarter.

ASOS - Discover Fashion Online exhibited a steady increase in downloads mid-quarter, peaking at 5.3K in the week of October 16. Active users fluctuated throughout the quarter, starting at 40K and peaking at 55.5K in late November before settling at 38.8K by the end of December.

For more detailed insights on these trends, visit Sensor Tower.