Top 5 Apparel Apps in Ireland Q4 2023: Performance Insights

In Q4 2023, the top 5 apparel apps in Ireland showcased varying performance trends in terms of downloads and weekly active users. Below, we explore the insights gathered from Sensor Tower data.

SHEIN - Shopping Online experienced notable fluctuations in downloads throughout the quarter. Downloads peaked at approximately 12.5K in the week of November 6, followed by a gradual decline, ending the quarter at around 9.7K in the week of December 25. Weekly active users saw a decline from 293.5K at the end of September to 251.5K by the end of December.

Nike: Shoes, Apparel, Stories exhibited a significant spike in downloads mid-quarter, with a peak of 9.6K in the week of November 20. This surge was followed by a drop, concluding the quarter with 4.6K downloads in the final week. Active users peaked at 62K in the same mid-November week, before stabilizing around 37.9K towards the end of December.

JD Sports showed a steady increase in downloads, reaching a high of 5.4K in the week of November 20. The quarter concluded with downloads at 4.8K. Weekly active users also grew from 15K at the end of September to 18.1K by the end of December.

ASOS - Discover Fashion Online saw a peak in downloads at 7K during the week of November 20, declining to 2.6K by the end of December. Active users increased from 17.2K at the start of the quarter to 24K in mid-November, then settled at 17K towards the year-end.

H&M - we love fashion had fluctuating download numbers, peaking at 4.7K in the week of November 20. The year ended with 3.6K downloads. Weekly active users saw an upward trend, starting at 63.7K in late September and reaching 72.9K by the end of December.

For more detailed insights, visit Sensor Tower.