Top 5 Apparel Apps in Hungary Q4 2023 Performance

In Q4 2023, the top 5 apparel applications in Hungary showcased distinct trends in user engagement and downloads. According to Sensor Tower data, here's a closer look at their performance on a unified platform.

SHEIN - Shopping Online saw a fluctuating download trend, starting at approximately 30K downloads in late September and peaking at nearly 46K in mid-October. However, downloads dipped to around 12K by mid-December before slightly recovering to 19K at the end of the quarter. Weekly active users remained robust, starting at 363K and reaching a high of 390K in early November, but then declined to 301K by mid-December, ending the quarter at 309K.

Vinted: Sell vintage clothes experienced a steady increase in downloads early in the quarter, peaking at around 32K in mid-October. However, downloads decreased significantly to approximately 7K by mid-December, with a slight recovery to 9K by the end of December. Weekly active users displayed a similar pattern, peaking at 185K in mid-October before dropping to 148K in mid-December and ending the quarter at 154K.

ABOUT YOU Outlet maintained a consistent download rate, starting at 22K in late September and peaking at 26K in mid-October. Downloads then decreased steadily, reaching 9K by mid-December, before a slight increase to 12K at the end of the quarter. Weekly active users showed a continuous upward trend, starting at 132K in late September and growing to 212K by the end of December.

ABOUT YOU Online Fashion Shop had a modest download performance, peaking at around 9K in early October and then experiencing fluctuations, ending the quarter at 6K. Weekly active users saw a peak of 97K in late October, followed by a decline to 59K by mid-December, ending the quarter at 64K.

Zalando – Online fashion displayed a stable download trend, with a peak of 9.8K in mid-October and a slight decrease to 5.4K by mid-December, before recovering to 7.2K by the end of December. Weekly active users remained relatively stable, starting at 151K in late September, peaking at 169K in mid-October, and maintaining around 152K by the end of December.

For more detailed insights and data, visit Sensor Tower.