Top 5 Apparel Apps in Croatia Q4 2023: Unified Platform Performance

The performance of the top 5 apparel applications on a unified platform in Croatia during Q4 2023 exhibited diverse trends across downloads and weekly active users. Data for this analysis comes from Sensor Tower, providing insights into the app market dynamics.

ABOUT YOU Outlet saw a notable fluctuation in downloads, starting at around 13.7K in late September and peaking at approximately 15.9K in the week of October 9. However, downloads declined to about 7.7K by mid-December before rebounding slightly to 12.1K in the final week of the quarter. Active users for the app steadily increased from 17.8K to around 30.2K by the end of December.

Zalando – Online fashion had a consistent download pattern, starting at 5K and reaching up to 7.9K in late October. Downloads then decreased to 4K by mid-December, ending the quarter at around 5.2K. Weekly active users showed a steady increase from approximately 49.5K to 70.1K in mid-November, before stabilizing around 50.2K towards the end of December.

ABOUT YOU Online Fashion Shop experienced a varied download trend, starting at 6.8K, peaking at 9.3K in mid-November, and then declining to 3.3K by mid-December, ending at 4.6K. Active users for the app increased from 34.6K to a high of 46.1K in late November, before dropping to approximately 28.3K by the end of the quarter.

SHEIN - Shopping Online maintained a relatively stable download rate, beginning at 5.6K and peaking at 6.5K in late October. Downloads then decreased to 2.3K by mid-December, with a slight increase to 3.3K at the end of December. Weekly active users showed a consistent trend, starting at 56.1K and reaching 62.4K in mid-November, then slightly declining to 58.6K by the quarter's end.

BestSecret had a varied download performance, starting at 3.3K, peaking at 5K in mid-November, and then decreasing to 1.9K by mid-December, ending the quarter at around 3.9K. Active users for BestSecret increased steadily from 20.2K to 29.5K by late November, before settling around 22.8K towards the end of December.

For more detailed insights and analytics, visit Sensor Tower.