Top 5 Apparel Apps Performance in Guatemala Q4 2023

In the fourth quarter of 2023, the top 5 apparel applications in Guatemala showed varied performance trends across downloads and weekly active users. Here's a detailed look at how these apps fared over the quarter.

SHEIN - Shopping Online experienced a fluctuation in downloads, starting strong with approximately 16.4K downloads in the last week of September, dipping to around 7.9K in mid-December, and then ending the quarter with a slight uptick to about 11.8K. The app's weekly active users saw a stable range, peaking at roughly 311K in the final week of December.

ZARA maintained consistent download figures, beginning with approximately 1.2K downloads in early October and ending with a similar count in late December. Weekly active users for ZARA showed a steady increase, reaching a peak of around 7.9K at the end of October before stabilizing around 7.6K towards the end of the quarter.

PatPat - Kids & Baby Clothing downloads varied slightly, starting at approximately 1.3K in late September, dipping to around 663 by the end of December. The app's weekly active users followed a similar trend, peaking at about 5.2K at the end of October and gradually decreasing to around 4K by the end of the year.

Shop New Era saw consistent download numbers, beginning with approximately 1K downloads in late September and maintaining a similar level throughout the quarter, ending with about 953 downloads. The app's weekly active users showed a steady increase, reaching a high of approximately 7.4K in the last week of December.

Gymshark: Shop Gym Clothes had a notable increase in downloads, starting at around 348 in late September and peaking at approximately 1.8K in late November. Weekly active users for Gymshark also saw significant growth, with a notable peak of around 3.2K at the end of November before stabilizing at around 2.6K in December.

For more detailed insights and data, visit Sensor Tower.