Top 5 Apparel Apps in Greece: Q4 2023 Performance

In Q4 2023, the top 5 apparel apps in Greece exhibited varied performance metrics across downloads and weekly active users, according to Sensor Tower data. Here’s a detailed look at how each app fared:

SHEIN - Shopping Online saw a steady decline in downloads, starting from 30.2K in late September and dropping to around 6.2K by the end of December. The app's weekly active users peaked at approximately 686K in early November but decreased to around 547K by the end of the year.

Nike: Shoes, Apparel, Stories experienced a significant surge in downloads, especially in mid-November, reaching a peak of 25.3K. Weekly active users also showed a positive trend, increasing from about 52.8K in late September to 66.5K by the end of December.

ABOUT YOU Online Fashion Shop had fluctuating download numbers, peaking at 9.5K in mid-October and ending the quarter with around 7.2K. The app maintained a relatively stable user base, with weekly active users peaking at 130K in late November but settling at around 88.6K by the end of December.

ZARA experienced consistent downloads throughout the quarter, with a notable spike to 13.8K in late November. Weekly active users followed a similar trend, peaking at about 46.1K during the same period and closing the quarter at 36.3K.

H&M - we love fashion showed a stable download pattern, peaking at around 7K in late November. The app’s weekly active users saw a significant increase, reaching a high of 101.7K in late November before ending the quarter at approximately 71.5K.

For more insights and detailed analytics, visit Sensor Tower.