AI Insights · Timothy · January 2024
Top 5 Apparel Apps in Europe Q4 2023: Unified Platform Analysis
Examining the performance of the top 5 apparel applications in Europe during Q4 2023, showcasing download trends and weekly active user metrics.
The fourth quarter of 2023 brought notable trends for the top 5 apparel applications in Europe, based on data from Sensor Tower. This analysis covers download numbers and weekly active user metrics for a unified platform, incorporating both iOS and Android data.
SHEIN - Shopping Online experienced significant fluctuations in downloads throughout the quarter. Downloads peaked at approximately 1.2M during the week of October 30 but saw a decline towards the end of the quarter, reaching around 752K in the week of December 25. Weekly active users followed a similar pattern, peaking at about 25.4M in the week of October 30 and then decreasing to approximately 20.2M by the end of December.
Vinted: Sell vintage clothes saw a steady download trend early in the quarter, with a peak of about 871K in the week of October 16. However, downloads dropped to around 502K by December 25. Weekly active users also showed a decline from about 14M in mid-October to around 12.6M by the end of the year.
Trendyol: Fashion & Trends demonstrated a mixed trend in downloads, starting at approximately 372K at the end of September and peaking at around 481K in the week of November 6. By the end of December, downloads had decreased to about 253K. Weekly active users exhibited a peak of roughly 27M in the week of November 20, before decreasing to approximately 23.9M by December 25.
Zalando – Online fashion showed a gradual increase in downloads, achieving a peak of about 449K in the week of November 20. However, downloads decreased to approximately 308K by the end of December. Weekly active users peaked at around 8M during the same week, before declining to roughly 5.8M by the end of the quarter.
ZARA experienced a major spike in downloads, reaching approximately 937K in the week of November 20, followed by a decline to around 308K by December 25. Weekly active users peaked at about 3.5M in the same week of November 20, before ending the quarter at around 2.3M.
For more detailed insights and data, visit Sensor Tower.
