Top 5 Apparel Apps in Egypt Q4 2023 Performance

Throughout Q4 2023, the top five apparel applications in Egypt showcased varied performance metrics in terms of weekly downloads and active users. Here’s a detailed look at their trends over the quarter.

DeFacto - Clothing & Shopping experienced a peak in weekly downloads at 102.6K during mid-October, followed by a gradual decline towards the end of the quarter, ending with approximately 10.8K downloads in the last week of December. The app's weekly active users started strong at 223.6K in late September, peaked at 391K in mid-November, and then tapered off to 241K by the end of December.

SHEIN - Shopping Online maintained a consistent download rate, starting at around 45.1K in late September and ending at 27.8K in the last week of December. The app's weekly active users began at 506.6K and saw fluctuations, peaking at 495.8K at the end of October, before settling at 401.3K by the end of the quarter.

adidas: Shop Shoes & Clothing showed significant variation in weekly downloads, with a notable peak of 62.8K in mid-November. Weekly active users followed a similar trend, starting at 33.9K in late September, peaking at 94.6K in mid-November, and ending at 54.3K in the last week of December.

LC Waikiki EG saw relatively stable download numbers, beginning at 9.6K in late September and slightly increasing to 9.6K by the end of December. The app's weekly active users also showed steady growth, starting at 22.5K and ending at 27.9K.

FARFETCH - Shop Luxury Fashion had a modest start in late September with 4K downloads, peaking at 9.5K in early November, and closing the quarter at 2.9K downloads. Active user metrics displayed a similar pattern, starting at 4.8K, peaking at 10.2K in early November, and ending at 6.3K in the last week of December.

For more detailed insights and data on these apps, visit Sensor Tower.