Top 5 Apparel Apps Performance in Estonia Q4 2023

In the fourth quarter of 2023, the top 5 apparel apps in Estonia showcased varying trends in weekly downloads and active user engagement. Here’s a closer look at their performance:

SHEIN - Shopping Online experienced fluctuations in weekly downloads. Starting with 2.1K downloads in late September, the app saw a peak of 2.6K downloads in early November. However, a decline followed, with downloads dropping to 1.4K by mid-December and slightly recovering to 1.4K by the last week of the year.

Zalando – Online fashion had a notable upward trend in weekly downloads early in the quarter, peaking at approximately 2.6K downloads mid-October. The latter half of the quarter saw a decrease, ending with around 1K downloads in the final weeks of December, indicating a gradual decline in user acquisition.

ABOUT YOU Online Fashion Shop displayed mixed download trends. Starting at 1.2K downloads in late September, the app saw a dip to 470 downloads in early November but recovered to 1.3K downloads by the end of November. The quarter concluded with downloads stabilizing around 600 in late December.

BestSecret showed a more consistent pattern in weekly downloads. The app started with 538 downloads in late September and experienced minor fluctuations throughout the quarter, ending with 385 downloads in the final week of December. This indicates a relatively stable user base with minor variations.

CIDER - Clothing & Fashion saw modest download numbers throughout the quarter. Beginning with 275 downloads in late September, the app reached a peak of 583 downloads in mid-November. However, it ended the quarter with a slight uptick to 346 downloads in the last week of December after a period of decline.

These insights are derived from Sensor Tower’s data, which provides a comprehensive look at the app market performance. For more detailed analytics and trends, visit Sensor Tower's platform.