Top 5 Apparel Apps in Denmark Q4 2023 Performance Insights

In Q4 2023, the top 5 apparel apps in Denmark showed varied performance trends in downloads and weekly active users, according to Sensor Tower data. Here's a closer look at their performance.

Vinted: Sell vintage clothes experienced a significant increase in weekly active users, starting from 24.5K in late September and peaking at 58.6K in mid-December. Downloads peaked at 19.7K in mid-October before gradually declining to 6.4K by the end of December.

SHEIN - Shopping Online maintained a high number of weekly active users, starting at 98.3K and closing the quarter at 97.9K. Downloads saw a peak of 11K in late September, with a dip to 4.9K in mid-December before rising to 6.9K by the end of the month.

Zalando – Online fashion saw its weekly active users climb from 146.5K at the beginning of the quarter to a peak of 208K in late November, ending the quarter at 148K. Downloads reached a high of 6K in mid-November, with fluctuations throughout the quarter, ending at 3.8K in late December.

H&M - we love fashion showed a significant increase in weekly active users, peaking at 121K in late November before ending the quarter at 89.8K. Downloads fluctuated, peaking at 3.9K in mid-November and ending the quarter at 3K.

LightInTheBox had a steady increase in weekly active users, starting at 8.4K in late September and peaking at 11.6K in early November before dropping to 7.2K by the end of December. Downloads peaked at 3.4K in early November, with a significant decline to 772 by the end of December.

For more detailed insights on app performance, visit Sensor Tower.