Top 5 Apparel Apps Performance in Germany Q4 2023

The fourth quarter of 2023 saw interesting trends among the top 5 apparel apps on a unified platform in Germany. Here's a closer look at their performance in terms of downloads and weekly active users.

SHEIN - Shopping Online experienced fluctuations in downloads, starting the quarter with approximately 124K downloads and peaking at around 126K in early October. The downloads then saw a decline, reaching a low of 78K by mid-December, before slightly rising to about 92K in the last week of December. Weekly active users displayed a generally decreasing trend, starting at 1.39M and ending the quarter at 1.26M.

Trendyol: Fashion & Trends saw its downloads peak at nearly 112K in the first week of October but experienced a significant drop to around 36K by the end of December. The app's weekly active users showed a slight decline from 337K at the beginning of the quarter to 326K by the end.

Zalando – Online fashion had a consistent performance in downloads, with a noticeable peak of 76K in mid-November. The app's weekly active users rose from 831K at the end of September to a peak of 1.12M by mid-November, followed by a decline to approximately 717K in the final week of December.

Vinted: Sell vintage clothes maintained stable download numbers, starting the quarter at around 49K and ending at approximately 39K. Weekly active users saw a steady decline from 1.06M at the beginning of the quarter to around 908K by the end.

H&M - we love fashion witnessed a peak in downloads at around 62K in mid-November, eventually settling at approximately 37K by the end of December. Weekly active users showed an initial increase from 554K to 704K by mid-November, but then decreased to 493K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.