Top 5 Apparel Apps in Colombia in Q4 2023

In the fourth quarter of 2023, the performance of the top 5 apparel applications on a unified platform in Colombia displayed notable trends. Data provided by Sensor Tower highlights the varying dynamics of user engagement and app downloads.

SHEIN - Shopping Online saw a mixed trend in downloads, starting with 45K in late September and peaking at 61K in early November. By mid-December, downloads had decreased to approximately 34K. Weekly active users also fluctuated, beginning at 1.29M and reaching a peak of 1.37M at the end of October before declining to 1.05M by the end of December.

adidas: Shop Shoes & Clothing experienced a stable increase in downloads, starting at 7.9K in late September and peaking at 23.6K in late November. Active users showed a similar trend, beginning at 242K and peaking at 363K in late November before slightly decreasing to 271K by the end of December.

FARFETCH - Shop Luxury Fashion exhibited a significant rise in both downloads and active users. Downloads increased from 1.7K in late September to a peak of 5.7K in early November. Active users mirrored this trend, starting at 4K and reaching 8.4K in mid-November before stabilizing around 6K by the end of December.

ZARA maintained a steady increase in downloads, starting at 2.3K in late September and peaking at 6.1K in late November. Weekly active users also grew, from 18.9K at the beginning of the quarter to 24.3K in late November, before settling at 19.7K by the end of December.

PatPat - Kids & Baby Clothing showed a varied trend in downloads, starting at 2.7K in late September, peaking at 3.5K in early November, and then dropping to 1.1K by mid-December. Active users followed a similar pattern, beginning at 8.6K, peaking at 10.2K in early November, and ending the quarter at 6.4K.

For more detailed insights and data, visit Sensor Tower.