Top 5 Apparel Apps in Chile Q4 2023 Performance Overview

In the fourth quarter of 2023, the top 5 apparel applications in Chile showcased notable trends in downloads and weekly active users. Here’s a closer look at their performance.

SHEIN - Shopping Online demonstrated a fluctuating download trend, starting the quarter with approximately 64K downloads and peaking at about 91K in the week of November 6. The app saw a decline towards the end of December, closing with around 46K downloads. The weekly active users also showed a varied pattern, with a high of around 3.2M in late October and a gradual decrease to approximately 2.4M by the end of December.

adidas: Shop Shoes & Clothing saw a steady increase in downloads, reaching a peak of about 16K in early November. The app’s weekly active users remained relatively stable throughout the quarter, with minor fluctuations, ending the quarter at around 114K active users.

ZARA experienced a significant spike in downloads in the last week of December, reaching approximately 8.4K. The weekly active users also showed an upward trend, peaking at around 30K in the same period.

FARFETCH - Shop Luxury Fashion had a notable increase in downloads in early November, with approximately 5.7K downloads. The active users followed a similar trend, peaking at around 8.8K in mid-November before seeing a slight decline towards the end of the quarter.

Fashion Nova showed a consistent download trend with a peak of around 3.6K downloads in early November. The weekly active users saw a steady increase, peaking at approximately 11K in early December before a slight decrease towards the end of the month.

For more detailed insights and data, visit Sensor Tower.