Top 5 Apparel Apps in Switzerland Q4 2023 Performance

In the fourth quarter of 2023, the top 5 apparel applications in Switzerland showed varied performance trends across downloads and weekly active users. Here’s a detailed look at the data sourced from Sensor Tower.

SHEIN - Shopping Online experienced a notable fluctuation in downloads, peaking at approximately 10K in the week of October 23. However, downloads declined towards the end of the quarter, reaching around 7.5K in the last week of December. Weekly active users saw a peak of about 196K in the week of October 30 but gradually decreased to approximately 155K by the end of December.

C&A Mode Online Shop had a significant spike in downloads in the week of October 9, reaching around 10.4K. This was followed by a decline, with downloads dropping to approximately 3.4K by the end of December. Weekly active users mirrored this trend, peaking at about 23.5K in early November and declining to around 16K by the end of the quarter.

Zalando – Online fashion saw a consistent performance in downloads, with a peak of approximately 8.6K in the week of November 20. Weekly active users also showed a positive trend, peaking at around 212K in the same week before falling to approximately 143K by the end of December.

H&M - we love fashion experienced fluctuating download numbers, peaking at around 8.4K in the week of November 20. Weekly active users peaked at approximately 144K in the same week but saw a decline towards the end of the quarter, ending at around 100K.

BestSecret maintained a steady download rate throughout the quarter, peaking at approximately 4.1K in the first week of December. Weekly active users also showed a stable trend, peaking at around 28.4K in early December and maintaining a similar level through the end of the quarter.

For more detailed insights and data, visit Sensor Tower.