Top 5 Apparel Apps Performance in Central America Q4 2023

In the fourth quarter of 2023, the top 5 apparel applications in Central America showed diverse performance trends across weekly downloads and active users. Here’s a detailed look at each app’s metrics, based on data from Sensor Tower.

SHEIN - Shopping Online had a dynamic quarter with a peak in weekly downloads at approximately 984K in late October. Downloads saw a significant drop towards December, ending the quarter with around 410K. Weekly active users fluctuated, peaking at over 8M in early November but dipping to around 6.6M mid-December before rising again to approximately 7.4M by the end of the quarter.

Nike: Shoes, Apparel, Stories experienced a steady increase in weekly downloads, starting at around 88K in late September and reaching approximately 129K by the end of December. Active users saw a similar trend, beginning at about 728K and peaking at approximately 850K in mid-November, before settling around 779K by the end of the quarter.

adidas: Shop Shoes & Clothing showed notable growth in weekly downloads, particularly in mid-November with a peak of about 82K. Active users also increased, reaching a high of approximately 429K in late November. However, both metrics saw a slight decline towards the end of December, finishing with around 32K downloads and 314K active users.

FARFETCH - Shop Luxury Fashion maintained a consistent download rate throughout the quarter, with a peak of around 47K in late November. Active users followed a similar pattern, peaking at approximately 96K during the same period and ending the quarter at around 80K.

ZARA saw a gradual increase in weekly downloads, peaking at about 40K in late November before slightly declining to approximately 28K by the end of December. Active users also showed a steady increase, reaching around 190K in late November and slightly decreasing to approximately 174K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.