Top 5 Apparel Apps in Belgium Q4 2023: Performance Insights

In the fourth quarter of 2023, the top 5 apparel applications in Belgium showcased varied performance trends across downloads, weekly active users, and revenue. This data, sourced from Sensor Tower, provides a comprehensive view of the market dynamics for these popular apps.

SHEIN - Shopping Online saw a fluctuating download trend, starting at approximately 21.4K downloads in late September and experiencing a peak of 21K in the week of October 30, before ending the quarter with around 16.4K downloads. Weekly active users for SHEIN remained robust, peaking at about 462K in late October and gradually declining to 358K by the end of December.

C&A Mode Online Shop experienced a notable rise in downloads mid-quarter, reaching 17.4K in the week of October 9. The app's weekly active users followed a similar trend, peaking at around 38.2K in late November before settling at 25.1K by the end of December.

Vinted: Sell vintage clothes maintained a steady download rate, with a high of 17.2K in the week of October 30. Weekly active users for Vinted were strong throughout the quarter, peaking at approximately 892K in mid-October and ending the period at around 712K.

Zalando – Online fashion saw a consistent increase in downloads, reaching a peak of 14.8K in the week of November 20. The app's weekly active users peaked at around 399K in the same week, before declining to approximately 278K by the end of December.

Nike: Shoes, Apparel, Stories had a peak download rate of 7.6K in late November. The weekly active users for Nike showed a steady engagement, peaking at around 95.5K in the week of November 20 and ending the quarter at approximately 88.2K.

These insights provide a snapshot of the competitive landscape for apparel apps in Belgium during Q4 2023. For more detailed data and further analysis, visit Sensor Tower.