Top 5 Apparel Apps in Austria Q4 2023

During the fourth quarter of 2023, the top 5 apparel applications in Austria demonstrated varying trends in downloads and weekly active users, as revealed by Sensor Tower data.

SHEIN - Shopping Online experienced a fluctuating download trend, peaking at approximately 12K in late October before declining to around 9.5K by the end of December. Weekly active users showed a steady decline from 128K at the beginning of the quarter to about 105K by the end.

C&A Mode Online Shop saw a significant increase in downloads early in the quarter, reaching a high of around 11K in early October. However, this number gradually dropped to approximately 3.7K by the end of December. Weekly active users also followed a similar declining pattern, starting at 15.8K and ending at around 15.4K.

Vinted: Sell vintage clothes showed a steady decline in downloads, starting at 9.4K at the end of September and dropping to around 3.6K by the end of December. Weekly active users remained relatively stable throughout the quarter, with a slight decrease from 94.6K to around 90.6K.

Zalando – Online fashion had a steady increase in downloads, peaking at approximately 9.9K in late November before slightly decreasing to around 6.4K by the end of December. Weekly active users saw a significant rise, starting at 116K in late September and reaching about 161K by late November, before declining to around 101K.

H&M - we love fashion experienced a fluctuating download trend, with a peak of around 7.8K in early October and a low of approximately 3K in mid-December. Weekly active users showed a modest decline, starting at 77K and ending at around 66.7K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.